Making America Fit… one community, one person, one workout at a time.
Chalk Fitness held its first official workout on January 1st, 2012. It’s roots go back to April of 2009 when Brian walked into Dave’s previous gym, Revolution Athletics, in Orange, CA looking for a personal trainer to help him get back into shape to join the Army National Guard. It was clear from that first meeting that Dave had created something special at Revolution Athletics. Brian became one of Dave’s most loyal customers, and in December of 2010 they began to talk about opening a new gym together. A year later later on December 14th, 2011 they signed a one-year lease. That same evening, they held a Sneak Preview event in the empty warehouse that has since become the very first Chalk Fitness.
Chalk is committed to:
- Delivering Results. Results Matter—that’s why we measure everything. It’s the only way to know if our members are getting fitter, and this is Chalk’s absolute #1 priority! We rely on science and empirical data to track your success and achieve our mission.
- Remaining Small and Local. Chalk Fitness gyms are designed to be that one place in your life where everybody knows your name. Our gyms are deeply embedded in their communities so our coaches know our members by name, and our members know each other.
- Giving our members personal attention. Each member is assigned a coach who will check in with them on a regular basis to encourage, motivate, listen and provide feedback to make sure members are tracking toward their health goals.
- Making fitness affordable. Price matters. Everyone deserves access to fitness, not just people with disposable income. We will fight to keep our prices low and maximize our value for all Chalk members.
- Creating and valuing Beauty. Our gym design will utilize spaces that are visually appealing, to make Chalk a place people want to be. We will fight clutter and strive for simplicity and beauty because our members deserve it.
- Remembering that Equipment ≠ Fitness. We will not confuse fancy equipment with becoming fit. We will remember that a gym’s members have to pay (one way or another) for fancy machines and gadgets that do not produce superior fitness. We will maintain our equipment discipline and focus only on that that equipment which is necessary to promote fitness.